VOLKSWAGEN BEETLEMANIA.DE. LAUNCHING OF BRAND NEW VOLKSWAGEN BEETLE FOR VOLKSWAGEN GMBH.
VOLKSWAGEN DECIDES TO USE AN ALTERNATIVE COMMUNICATION TO LAUNCH THE REVISITED BEETLE.
THE EUROPEAN PROJECT INVOLVED MANY IMPORTANT CITIES IN EUROPE: TURIN IN ITALY.
TASK
LET KNOW TO YOUNG AND DEMANDING PEOPLE THE NEW BEETLE.
BE A PART OF THE EXACTING DRIVER SHOWING HOW DIFFERENT THE NEW BEETLE IS.
SOLUTIONS
DEVELOPMENT OF A VIRTUAL TREASURE HUNT. THE THEMED CARS WERE SUPPORTED BY A SATELLITE NAVIGATOR AND LAPTOP.
ANSWERING CORRECTLY TO A SURVEY ON THE WEBSITE W.BEETLEMANIA.DE YOU COULD FIND OUT THE STOPS OF THE VIRTUAL TREA-SURE HUNT.
A NEW MEDIA PHILOSPHY HAD BEEN USED TO STAY IN LINE WITH YOUTH WORLD, AND SO THE PRESS CONFERENCE HAD BEEN LAP TOPS IN TURIN
MAIN SQUARE (SAN CARLO).
RESULT
THIS PROVIDED TO MANY LOVERS TO TAKE PART TO AN UNIQUE SPORT EVENT IN ITALY FOR THE FIRST TIME.
COMMUNICATION INVOLVED MANY PEOPLE WHO GOT INTERESTED IN THIS NEW EXCITING DISCIPLINE.