FERNANDITO TOUR 2012. TOUR, PROMOTION, TESTIMONIAL, MEDIA RELATIONS.
FERNANDITO IS A WELL KNOWN DRINK OF FERNET BRANCA MIXED WITH COCA COLA
THIS DRINK IS A MUST FOR YOUNG PEOPLE IN ARGENTINA AND IN SOUTH AMERICA
IN GENERAL.
TASK
LET KNOW TO YOUNG ITALIAN PEOPLE THE FERNANDITO DRINK.
PROMOTION OF THE PROUCT CONTACTING CLUBS, BARS, CLUBBERS AND MEDIA.
TOURDATES OF THE 10 BEST CLUBS IN ITALY.
THE FIRST TOURDATE WAS WITH A DJ SET UP IN THE BRANCA TOWER IN MILAN.
TO INCREASE FB FOLLOWERS WITH CREATIVE ACTIVITIES DURING THE CAMPAIGN.
TESTIMONIALS INVOLVED WITH THE PROMOTION OF THE PRODUCT.
SOLUTIONS
TOURDATESIN 10 TOP ITALIANS CLUBS.
WE REACHED OVER 50.000 FB FOLLOWERS IN LESS THAN 3 MONTHS
WE CONTACTED AS TESTIMONIALS 2 ITALIAN DJ AS GET FAR FARGETTA AND
ALEX FAROLFI.
LOGISTIC ORGANIZATION OF THE TOUR.
RELATIONS WITH AGENCIES, CLUBS AND PRESS.
RESULT
WE TOOK FERNANDITO IN THE GLASSES OF THE BEST CLUBS IN ITALY