DRUG ADDICTION AWARENESS CAMPAIGN “10 BALLO NON SBALLO” (I DANCE, DON’T STONE) PROMOTED BY PIEDMONT IN 2002.
PIEDMONT REGION LAUNCHES AN AWARENESS CAMPAIGN DIRECTED TO YOUNG PEOPLE IN ORDER TO AVOID DRUG ADDICTION.
TASK
PROJECT DIRECTED TO YOUNG PEOPLE. ANALYSIS OF YOUNG ISSUES CONCERNING THEMSELVES AND
THEIR CONSEQUENTIAL WITH ADULTS AND THEIR CONSEQUENTAL LACK OF SELF CONFIDENCE.
SOLUTIONS
DOUBLE APPROACH:
1. INSTITUTIONALLY THROUGH RADIO COMMERCIALS AND POSTERS.
2. TO INFORM THROUGH EVENT ORGANIZED IN THE MAJOR AGGREGATION PLACES WITH RADIO DEEJAY ARTISTS.
WEBSITE: MURODURO.COM
RESULT
ORGANIZATION 15 EVENTS IN VENUES IN EVERY CITY IN PIEDMONT.
ORGANIZATION OF THE FINAL EVENT FORTESCAPE IN FENESTRELLE WITH INTERNA-TIONAL DJS AND THEATRICAL ANIMATION.