SUPERMOTO – S1/S2. SUPERMOTO WORLD CHAMPIONSHIP – NEW DISCIPLINE RAISED FROM MX MOTOCROSS.
SUPERMOTO WORLD CHAMPIONSHIP COMES TO ITALY. THE FIRST STOP IS IN CUNEO AT AREA MIAC WITH MORE THAN 16.000 PEOPLE AUDIENCE.
COMMUNICATION AND ORGANIZATION PROMOTIONAL EVENTS IN OTTOBIANO (PV) AND CASTELLETTO DI BRANDUZZO (PV) STOPS.
TASK
ORGANIZATION 1ST STOP IN CUNEO. MARKET RESEARCH. EVENT PROMOTION. MEDIA RELATIONS AND PRESS CONFERENCE.
RELATIONSHIP WITH INSTITUTIONS OF THE DISCIPLINE BORN IN FRANCE AND RAPIDLY SPREADING TROUGH ITALY.
SOLUTIONS
COMMUNICATION STRATEGY WITH MANY EVENTS AIMING TO PROMOTE THE WORLD STOP.
PROMOTION TOUR IN CLUBS WITH GIGS AND MUSIC EVENTS IN PIEDMONT, LIGURIA AND LOMBARDY.
GRAPHIC CREATION, RADIO COMMERCIAL AND NEW MEDIA COMMUNICATION.
RESULT
THIS PROVIDED TO MANY LOVERS TO TAKE PART TO AN UNIQUE SPORT EVENT IN ITALY FOR THE FIRST TIME.
COMMUNICATION INVOLVED MANY PEOPLE WHO GOT INTERESTED IN THIS NEW EXCITING DISCIPLINE.